“(It) is a straightforward, “user friendly,” and highly recommended manual of insight and instruction on understanding and properly reacting to a crisis situation, working with the press, and presenting messages to the media in the most effective manner….Truly an excellent primer filled with tips, tricks, and techniques for anyone who has to -- or may have to -- talk to the press.”

James A. Cox, Editor in-Chief
The Midwest Book Review

“(It) is a helpful handbook for those planning a crisis communication program….Jim Cox’ review (above) hit the nail on the head….Real-world examples of things done right and things done wrong are sprinkled throughout the text.

Noel Griese, Editor
‘Crisis Counselor’ E-zine

“(It) is an extremely timely how-to book directed toward companies and municipalities who may find themselves suddenly thrust before cameras and microphones and having to answer the media’s pointed questions about a crisis involving them. The author systematically sets forth how to plan for and react to this contingency. Her information is well advised, well organized, and essential for any organization. It’s too bad the executives at Enron didn’t read her book.”

Bob Spear, Chief Reviewer and Publisher
Heartland Reviews

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