“This is the book of choice for learning the foundation and essentials for dealing effectively with crisis situations. The book is organized in a clear fashion to provide a ‘how to’ reference for planning appropriate interventions, a must for every executive.”

Donna G. Case, President and CEO
Arden Hill Senior Health System (now Elant, Inc.)

“I personally found the book…to be extremely concise and a valuable primer of crisis communications….Indeed, I recommended the book to over 300 alumni of the Masters of Medical Management (MMM) program at Tulane University. Based on personal experience, there are great truths and understandings in the book….My only regret is that I did not have it BEFORE the media event we recently experienced.”

William K. Cors, MD, MMM, FACPE
Sr. Vice President, Chief Medical Officer
Somerset Medical Center

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