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Coaching to Meet the Press & Other Hostile Audiences
I. Introduction
- Participants and Instructor Share Experiences
- What IS a Crisis?
- Risk Perception
- Journalists' Priorities
- What Could Happen in YOUR Organization?
- The Value of a Crisis Plan
II. Organizing to Handle a Crisis Effectively
- Choosing a Spokesperson
- Putting Your Crisis Management Team (CMT) to Work
- Know Your Audiences
III. Dealing with Hostile People/Media
- The Incredible Importance of Listening
- The "10 C's" of Good Crisis Communications
- Two "C's" to Avoid
- Avoid "No Comment Whenever Possible
- Going "Above and Beyond"
- Dealing with Hostile People by "Taking the Heat"
IV. Presenting your Messages
- Strive for "One-Day, Local-Only" Coverage
- Questions You are Apt to be Asked
- The All-Important Issue of Trust
- Developing and "Bridging" to Your "Must Air" Messages
- Making Your Messages Memorable (Sound Bites)
- Putting It All Together - Media Worksheet
- The Elements of Body Language
- Offering Written Materials
- Combating Tricky Questioner Techniques
V. Your Options if Misquoted or Maligned
VI. Concluding Thoughts
- Reducing the Media's Influence
- Obtaining Community Forgiveness
- Credibility Issue
- Leading Causes of Public Anger
VII. Role-Plays of Realistic Scenarios
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