“I found this book to be an excellent primer as well as a comprehensive review of all areas to consider when dealing with the media in an emergency situation. The checklists provided are invaluable. It should be a ‘must read’ for all communications professionals who wear the hat of corporate spokesperson in a crisis.”

Connie Wickersham
Atofina Chemicals

“This book serves as an excellent teaching tool and an effective guide to assessing your own company’s crisis communications plan or simply to refresh on the basics when it comes to dealing with the media.”

Sara I. Cronin, Communications Manager
Texas Petrochemicals LP

“I read it cover to cover with great interest. I would be very surprised if this wasn’t ‘must’ reading for Corporate America.”

C.C. Baldwin, Jr., Chairman Emeritus and Founder
Cambrex Corporation

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