 Keeping Cool on the Hot Seat: Dealing Effectively with the Media in Times of Crisis
Bad Things Happen To Good Companies Every Day.
Just read the newspaper headlines or listen to the TV news.
You'll hear about accidents, lawsuits, fires, workplace violence, allegations of financial impropriety - countless incidents that could seriously damage an organization's reputation as well as hurt its bottom line. Some organizations survive the crisis and even manage to get positive press. These are the ones that are properly prepared to deal with the crisis within the first 1-2 hours. Managers and executives need to learn the valuable tips and techniques of dealing with the media that this book clearly explains.
The recently published book, Keeping Cool on the Hot Seat: Dealing Effectively with the Media in Times of Crisis, is based on the media training portion of Judy's workshops. Former clients have found it to be an excellent refresher for what they learned and a way to bring new employees up to speed on their company's approach to media relations, especially during difficult times. Those who have not yet scheduled a workshop have learned a great deal about how to handle themselves when faced with reporters demanding answers to tough questions.
(See below for testimonials.)
Click here to order Keeping Cool on the Hot Seat.
Professional Book Reviewers:
“As a journalist who has covered numerous business crises over the years (most recently K-mart and Ford/Firestone) I’d call this book a ‘must read’ for any corporate executive who doesn’t want to find him or herself on the wrong side of a ’60 Minutes’ interview any time soon. It definitely covers the basics of crisis planning and crisis communications.”
John Frank, Reviewer
The Writer’s Digest
Chemical Industry
“(It) provides a path through the complex and stressful nature of communicating with the media and the public during a crisis. It simplifies the process into a step by step recipe to effectively communicate to the benefit of all. Every person with the potential to communicate in a crisis should read, digest and practice this book.”
John L. Sullivan, Responsible Care Manager
SNF Holding Company
Emergency Response Personnel
“I found the book informative and interesting to read. I keep it on hand in my office and have referred to it time and again. I have told other Chiefs about it and have even referenced some points to the Borough Council. It has certainly helped me in my position.”
John R. Magnier, Chief of Police
Glen Ridge Police Department, Glen Ridge, New Jersey
Health Care Professionals
“Not only has Judy captured the essence of establishing a response plan and good media relations, but she has done it in a very easy, readable manner that makes it a pleasant learning experience.”
Patrick J. Clark, SPRH, Director – Human Resources
St. Anthony Community Hospital at The Warwick Campus, Bon Secours
Educators
“Actually the value of using (it) extended far beyond the classroom discussion with my graduate students to the various case studies they examined as part of their course requirements. (It) was an especially useful source of information for them and an ideal textbook reference for me.”
F. William Smullen, Professor of Public Relations
S.I. Newhouse School of Public Communications, Syracuse University
Miscellaneous Organizations
“This book is excellent! We will keep it readily available to help us review the basics of the workshop whenever the media calls.”
Jay and Robert Brisman, Owners
West Point Tours, Inc. (bus transportation company)
Anonymous reviews posted on Amazon.com
“I wish I had read this book sooner. Working in PR puts me in front of the media all too often and I wish that I had this book when I first started. It could have saved me some grief.” (Given a 4 star rating out of 5)
Click here to order Keeping Cool on the Hot Seat.
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